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LAVA®: THE GARDENER'S LAST TOOL IN A JOB WELL DONE

May 8, 2001


SAN DIEGO—Gardening enthusiasts know that maintaining a garden or yard means your hands come in constant contact with dirt and grime. Lava brand heavy duty hand cleaners offer three solutions to get clean: the famous pumice-powered Lava Bar, moisturizing Lava Liquid and now Lava Heavy-Duty Hand Cleaner Towels.

"The best part of any project – whether it’s planting a flowerbed or fertilizing the lawn – is the satisfaction of successfully completing it," said Rob Fleisher, director of marketing for Lava. "But everyone knows the job's not really done until hands are clean."

The classic Lava Bar, trusted to clean hard working hands for more than 100 years, is a must-have for the garage or outdoor sink. The pumice-powered Lava Bar fights soil and grime left over from cleaning garden tools or laying sod.

Lava Liquid hand cleaner comes in three convenient sizes, from a small pump to a man-size container with enough Lava to keep even the dirtiest gardener clean. Lava Liquid offers the same heavy-duty cleaning potency as the original Lava Bar, and contains moisturizers that help prevent roughness and dryness.

For jobs far from a sink – or for quick clean-ups in the greenhouse or garden – Lava towels are conveniently portable, and much tougher than any baby wipe or towelette. Great for removing potting soil, clay or mud, these towels go anywhere. The handy 10-pack is a perfect addition to toolboxes and garden carts. The 50-count tub makes cleaning easy when stowed in the greenhouse or on the potting bench.

Lava’s got America talking. In fact, Lava Towels received a 98 percent approval rating from members of the National Home Gardening Club, putting the Club’s powerful stamp of approval on Lava’s heavy-duty cleaning capabilities. A woman from Utah raved, "Lava Towels were handy while working in the garden and saved me trips inside to wash up." Craig, a man from Texas said, "I would recommend Lava Heavy-Duty Hand Cleaner Towels – they did a great job of removing soil from my hands after re-potting house plants."

For product information or to locate the nearest retailer of Lava merchandise, consumers can call 1-800-448-9340 ext. 2345.

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