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May 8, 2001

SAN DIEGO—Sports and recreation enthusiasts know that getting dirty comes with the territory. Lava brand heavy duty hand cleaners offer three solutions to get clean: the famous pumice-powered Lava Bar, moisturizing Lava Liquid and now Lava Heavy-Duty Hand Cleaner Towels.

"Some of the most fun activities – biking, camping, fishing and hunting – are also some of the messiest," said Rob Fleisher, director of marketing for Lava. "That's why a trusted hand cleaner is essential gear for any outdoor enthusiast."

The classic Lava Bar, trusted to clean hard working hands for more than 100 years, is a must-have for the outdoor sink or campground. The pumice-powered Lava Bar fights mud and grime left over from fishing, hunting or trail riding.

Lava Liquid hand cleaner comes in three convenient sizes, from a small pump to a man-size container with enough Lava to keep even the dirtiest outdoor enthusiast clean. Lava Liquid offers the same heavy-duty cleaning potency as the original Lava Bar, and contains moisturizers that help prevent roughness and dryness.

For jobs far from a sink – or for quick clean-ups in the woods or on the boat – Lava Towels are conveniently portable, and much tougher than any baby wipe or towelette. Great for removing ash, smells from fishing bait or the mess from a barbecue, these towels go anywhere. The handy 10-pack is a perfect addition to tackle boxes, glove compartments or bike bags. The 50-count tub makes cleaning easy when stowed in the RV or the back of a truck.

Lava Towels received a 98 percent approval rating from members of The Handyman Club of America, putting the Club’s powerful stamp of approval on Lava’s heavy-duty cleaning capabilities. A man from Maryland raved, " Lava was perfect for my family camping trip. It not only removed grease, dirt and grime, but took off ketchup, relish and beans too!"

For product information or to locate the nearest retailer of Lava merchandise, consumers can call 1-800-448-9340 ext. 2345.

Lava in ACTION

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See the hardest-working, heavy-duty hand cleaner in action.

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