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LAVA®: THE DO-IT-YOURSELFER'S LAST TOOL IN A JOB WELL DONE

May 10, 2001


SAN DIEGO—Do-it-yourselfers know that maintaining a home means your hands come in constant contact with paint, oil, dirt and grime. Lava brand heavy duty hand cleaners offer three solutions to get clean: the famous pumice-powered Lava Bar, moisturizing Lava Liquid and now Lava Heavy-Duty Hand Cleaner Towels.

"The best part of any project – whether it’s painting a room or repairing a deck – is the satisfaction of successfully completing it," said Rob Fleisher, director of marketing for Lava. "But everyone knows the job's not really done until hands are clean."

The classic Lava Bar, trusted to clean hard working hands for more than 100 years, is a must-have for the garage or kitchen sink. The pumice-powered Lava Bar fights dirt and grime left over from caulking a window frame or tiling a floor.

Lava Liquid hand cleaner comes in three convenient sizes, from a small pump to a man-size container with enough Lava to keep even the dirtiest handyman clean. Lava Liquid offers the same heavy-duty cleaning potency as the original Lava Bar, and contains moisturizers that help prevent roughness and dryness.

For jobs far from a sink – or for quick clean-ups in the shop or garage – Lava Towels are conveniently portable, and much tougher than any baby wipe or towelette. Great for removing wood stain, paint, grease or glue, these towels go anywhere. The handy 10-pack is a perfect addition to workbench drawers, the garage or any crafts kit. The 50-count tub makes cleaning easy when stowed in the workshop cabinet or garage.

Lava’s got America talking. In fact, Lava Towels received a 98 percent approval rating from the Handyman Club of America, putting the Club’s powerful stamp of approval on Lava’s heavy-duty cleaning capabilities. After testing the product, members said Lava effectively removed chimney soot from hands, as well as dried paint left over from decorating a room.

For product information or to locate the nearest retailer of Lava merchandise, consumers can call 1-800-448-9340 ext. 2345.

Lava in ACTION

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See the hardest-working, heavy-duty hand cleaner in action.

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