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May 10, 2001

SAN DIEGO—Contractors, plant workers and farmers know that getting dirty comes with the territory. Lava brand heavy duty hand cleaners offer three solutions to get clean: the famous pumice-powered Lava Bar, moisturizing Lava Liquid and now Lava Heavy-Duty Hand Cleaner Towels.

"The best part of any project – whether it’s cutting sheet metal, maintaining equipment or repairing farm machinery – is the satisfaction of successfully completing it," said Rob Fleisher, director of marketing for Lava. "But everyone knows the job's not really done until hands are clean."

The classic Lava Bar, trusted to clean hard working hands for more than 100 years, is a must-have for the workshop or warehouse sink. The pumice-powered Lava Bar fights dirt and grime left over from pouring cement or cleaning equipment.

Lava Liquid hand cleaner comes in three convenient sizes, from a small pump to a man-size container with enough Lava to keep even the dirtiest worker clean. Lava Liquid offers the same Heavy-Duty cleaning potency as the original Lava Bar, and contains moisturizers that help prevent roughness and dryness.

For jobs far from a sink – or for quick clean-ups around the shop or farm – Lava towels are conveniently portable, and much tougher than any baby wipe or towelette. Great for removing mechanical oil, grease or dirt, these towels go anywhere. The handy 10-pack is a perfect addition to the maintenance shop or toolbox. The 50-count tub makes cleaning easy when stowed in the plant or project site.

Lava’s got America talking. In fact, Lava Towels received a 98 percent approval rating from members of the Handyman Club of America, putting the Club’s powerful stamp of approval on Lava’s heavy-duty cleaning capabilities. Truck mechanics, garbage men and machinists raved about the product, claiming Lava cleaned their hands thoroughly and kept them moisturized.

For product information or to locate the nearest retailer of Lava merchandise, consumers can call 1-800-448-9340 ext. 2345.

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